This is a question we are often asked, and based on a few quick queries for the obvious high demand keyword phrases you can start to get a feel for which sites consistently do well in natural (organic) search results. As you would expect the big aggregators like RealEstate.co.nz and TradeMe Property feature quite consistently, as do some of the big property groups.
The thing about assessing rankings for individual queries however is that not all keywords are created equal. Some keywords are searched alot more often than others, and while a number one ranking for a given keyword is nice, it isn’t worth much if that particular phrase isn’t searched on very often.
So, to try and answer this question in a slightly more scientific way we have developed what we are calling a weighted visibility index. The goal here is to create a way to compare the overall visibility of the top real estate sites in New Zealand to see which ones have the greatest total visibility across a range of keywords. It is weighted in the sense that rankings for keywords which are searched more often are worth more, so provide more visibility.
We are very pleased to announce the launch of the first Clikki powered Real Estate site, Epsomproperty.co.nz.
The site is the online home of Epsom real estate agents Diana Buczkowski and Peter West. Diana was named 2010 REINZ agent of the year, so to say we are delighted she chose Clikki to build her new site would be a massive understatement. Read the rest of this entry »
You may have heard about the new agency on the block, The Property Market. They’ve just launched and asked Clikki to help with their social media presence which was perfect timing for us because we happened to be in the process of developing collateral for new products designed to do just this. Read the rest of this entry »
HomingCloud is an interesting real estate business model.
HomingCloud looks to directly connect sellers and buyers in a Facebook-style network to trade messages, pictures and videos of the property in question.
There is a short introduction to HomingCloud in this post.
OK, so there was no fire, but it was a nice cosy studio where I sat down with Alistair Helm to discuss search marketing for real estate agents and offices in particular.
He asks … “As life slowly and hopefully begins to return to some form of normality the question that has been asked is what impact will the earthquake have on the real estate market in the region?”
Alistair provides a collection of data from the last week to suggest some trends.
We offer our best wishes to all of our Christchurch customers and their families.
We know that the earthquakes must be having a huge impact upon their businesses, and so we have offered all of our Christchurch based real estate offices and agents NO FEES for the next few months. This is a small gesture in the overall scheme of things, but we hope that, in doing our small bit that we can relieve some pressure.
Our thoughts are with all Cantabrians in this very difficult time.