Realestate.com.au just launched an new version of the site. There has been a little bit of controversy around the marketing campaign that accompanied the launch (pulled after just one day), but otherwise the new site has been well received. I have certainly enjoyed using it as I have been in the market for property myself. I can confirm that the new search features are indeed an improvement!
However, being in the search business I couldn’t help but have a poke around and see what changes they had also made under the hood which might impact SEO…and I was a little surprised at what I found. I made this video to share my very quick thoughts on the new site and SEO…
This seems like a pretty big departure from the commonly accepted wisdom, to the extent that I wonder if there isn’t something else going on. If you have any comments or observations of your own please comment.