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Google Featured Office

A Google Featured Office campaign is all about delivering more qualified vendors and buyers directly to your office website at the very moment they are looking for help. Ultimately this means more quality phone and email inquiries.

With Google Featured Office you’ll get around 200 qualified leads to your web site each month for just $219/mth.


Questions about Google Featured Office…


What does it take to get set up?

Setting up a comprehensive Google advertising campaign can be very time consuming. The good news is that we have streamlined the process so it is extremely easy and quick for you to get started…

We just need to know the following:

  • The suburbs or areas that your office serves
  • The types of real estate that your team deal in (eg. houses, sections, apartments, farms, commercial etc)
  • Your key competitors

With that information we can have a fully formed Google advertising campaign ready to deploy in no time. Once the program is setup we send you a one page summary (including ad copy) of the program setup for you to review and confirm before go live.


How will we know how our campaign is doing?

We send you a Monthly Report of your campaign performance. This report includes key information like the number of leads sent to your website, the typical ad position, the average cost per visitor, and whole lot more.

It is important to note that a new program typically takes 2-4 weeks to “bed in”. Over this time Google is assessing the campaign targeting and relevancy of the ads. We monitor the campaign closely, making sure that we achieve top 3 position for your ads and only deliver high quality leads.

We also keep a very close eye on any competitive activity, and will adjust your program to be best placed to get the attention of vendors. As other offices in your area advertise, we will report to you on what they are doing, and make recommendations to keep you at the top of the field.


What kind of results will we get?

Our objective is to get your ads in the optimal top 3 position, deliver highly qualified leads to your website, and to minimize the cost per lead.

We typically send 200 qualified leads to your website every month. These are people who have searched for phrases like “top real estate agents in hastings”, “open homes in Blenheim”, or ‘free market appraisals in cashmere”. People who search using such phrases are stating very explicitly that they are in the market to sell or buy real estate.

Our customers tell us that Clikki ads generate phone enquiries and substantially more leads to their website, which in turn generates many email inquiries as well.

We measure and report to you every month on the performance of your Featured Office campaign.


Why is this more expensive that Featured Agent?

The total cost of your Featured Office campaign is $219/month plus GST.

That cost comprises a $69/month Clikki fee + $150/month budget for for Google Ads. With an average cost per click across all campaigns of $0.61 that generates approximately 200 leads per month.

Our experience in running a Google AdWords programs for a large number of real estate agents and offices, shows us that vendors and buyers respond more strongly to ads for offices than for agents. So each month, we can deliver more high quality visitors for an office than for an agent. For this reason we recommend a higher daily Adwords budget for Office campaigns, ie. $5.00/day vs. $3.33/day.

There is No additional setup fee, and No fixed term contract. If we do not deliver then you can cancel at any time.



Can’t we manage our own Google advertising?

The short answer is ‘yes you can!’. But we are sure that once you have weighed up the cost of your team’s time and the benefits of working with the experts in Search Engine Marketing (SEM) that Clikki will make more sense.

Managing an effective Google advertising campaign is a dynamic and complex challenge. A well run campaign needs to take the following into consideration:

  • Keywords – What keywords and phrases are you going to bid on? There are literally 1000′s of keywords combinations that people will use on Google. Knowing which will convert is a matter of testing and refining.
  • Ad copy – Good ad copy will attract more clicks than poorly conceived copy. We have 100′s of hours of experience and we are constantly testing new ad creative.
  • Landing pages – Sending a lead to the right page for a given keyword query can be the difference between a phone call and a visitor bouncing from your web site.
  • Bid management – It isn’t always best to bid the highest. We find the optimal bid level for your campaign

At Clikki we are experts at managing campaigns of all sizes, and have the experience and skill set to manage your campaign very cost effectively.

Not sure if this is for you? Got more questions? We’re happy to have a chat.